In 2025, we partnered with high street favourite Subway to deliver a fun, interactive activation that brought a familiar and much-loved brand into the heart of the festival experience.
Subway served up a selection of mini, bite-sized samples from their popular menu, giving festivalgoers the perfect grab-and-go option to keep them fuelled throughout the day. The activation proved a hit with fans, offering a recognisable taste in a new and exciting setting.
Beyond the food, Subway created a memorable brand moment with personalised graffiti-style hats, customised live on-site. These unique giveaways became a standout feature of the activation, giving attendees a wearable keepsake and extending the experience beyond the festival.
The combination of great food, creativity, and personalisation made Subway a standout addition—resonating strongly with a broad audience and adding an extra layer of energy and interaction across the weekend.