In 2025, we introduced an activation with a difference through our partnership with Soap & Glory, bringing a glamorous and immersive experience to the festival landscape.
Designed as a vibrant chill-out and pampering space, the Soap & Glory area offered festivalgoers a moment to relax, refresh, and indulge. With prosecco flowing and beauty touch-ups available throughout the day, the activation delivered a perfect blend of fun, self-care, and festival luxury.
The space was brought to life with bold, playful branding and a stunning grand floral entrance that immediately drew attention and footfall. At its heart was a standout swing installation, creating a must-visit photo moment that drove significant social engagement, with guests eager to capture and share their experience.
The activation proved hugely popular, offering something completely unique within the festival environment and resonating strongly with a style-conscious, experience-led audience—adding a new layer of glamour and interactivity to the overall event.