In 2024, we partnered with Red Bull as our official energy drink sponsor across multiple shows, delivering an unforgettable experience for festival-goers.
Fans enjoyed delicious drinks infused with the classic Red Bull energy boost, while our London shows featured a bespoke Red Bull bar showcasing all of their new flavours. The highlight was the iconic Red Bull truck, which elevated the atmosphere in our newly upgraded super luxe VIP area, with a lineup of exclusive DJs for VIP guests. Red Bull also provided a private bar in the artists’ exclusive lounge, further enhancing the premium experience.
This partnership allowed Red Bull to connect with diverse audiences across the UK, reaching over 50,000 attendees. In London, the brand resonated particularly well with a middle-aged audience, embodying Red Bull’s fearless spirit while delivering exclusive beats to our most VIP customers.
