Across 2024 and 2025, we partnered with Red Bull as our official energy drink sponsor across multiple shows, building a dynamic and ongoing collaboration that delivered high-energy, premium experiences for festival-goers.
In 2024, Red Bull brought an unforgettable presence to the festival, with fans enjoying a range of drinks infused with the brand’s signature energy boost. At our London shows, a bespoke Red Bull bar showcased new and classic flavours, while the iconic Red Bull truck became a centrepiece of the upgraded super luxe VIP area. This elevated space featured a curated lineup of exclusive DJs, creating a vibrant and energetic atmosphere for VIP guests. Red Bull also enhanced the artist experience with a private bar in the exclusive lounge, reinforcing the premium feel across all touchpoints.
In 2025, the partnership returned bigger and more impactful, cementing Red Bull as a key long-term partner. Building on the previous year’s success, the brand once again activated across multiple shows, bringing elevated energy, refreshed drink offerings, and an enhanced VIP experience. The Red Bull truck remained a standout feature, continuing to drive atmosphere and engagement, while DJ programming and VIP moments aligned seamlessly with a lineup of iconic artists, including Boy George & Culture Club.
Across both years, Red Bull successfully connected with a diverse UK audience of over 50,000 attendees. In London, the brand resonated strongly with a broad, style-conscious crowd, blending its fearless, energetic identity with a more premium, nostalgic festival environment—delivering unforgettable moments for both general admission fans and VIP guests alike.
