In 2024, we partnered with Brothers Cider as our official cider sponsor across all our shows, bringing a brand that truly connects with experience seekers and music lovers.
Fans enjoyed a variety of delicious Brothers Cider flavours, including newly launched options, offering a refreshing, lighter carbonated drink with a small alcoholic punch.
Our London shows featured a memorable experience curated by Brothers Cider—the Brothers Fun House, situated at the heart of the festival. The Brothers Fun House captivated fans with its maze of fun, silly, and psychedelic rooms, complete with mirror walls, quirky doors, fake doors and vibrant décor. It was a perfect fit for all festival-goers, whether exploring with friends or enjoying the day with family and children—everyone loved it. The Brothers Fun House also resonated at a higher level with fans of Uptown Festival, especially those who came to see Madness headline, adding an extra layer of “Madness” with a real-life “House of Fun”.
This partnership allowed Brothers Cider to connect with a diverse audience across the UK, reaching over 50,000 attendees. The activation in London perfectly aligned with the crowd’s taste, resonating with people of all ages throughout the weekend.
